Meet the team

Tracey Sheridan

Chief Executive Officer

Jo Faulkner-Harvey

Head of Income Generation

Helen Kenyon

Head of People & Workforce

Jayne Taylor-Farren

Head of Finance

Jamie Yeomans

Head of Clinical & Operational Services

Tracy Ames

Volunteer Co-ordinator

Sarah Fraser

Executive Assistant to the CEO

Robert Hobbs

Operations Manager

Sue Jasinska

People & Workforce Assistant

Joan Philbin

Finance Manager

Dr Paul Simmonds - Chairman

Paul joined The Shakespeare Hospice board in 2019 and became Chairman in 2021. Paul is a lecturer at Warwick Business School where he specialises in strategy and mergers and acquisitions. Before moving to WBS, Paul enjoyed a 30-year career in industry working in finance and mergers and acquisitions for several international public companies principally in the automotive, distribution and construction sectors. As a management consultant, he also worked with one of the UK’s largest housing associations.

Helen Cave

Helen joined The Shakespeare Hospice as a Trustee in August 2020 and is the Chair of the Income Strategy Committee. She is Executive Administrator of a major charitable trust which gives to performing arts projects across the UK. She is now on the opposite side of the fundraising fence, having spent most of her professional career raising funds rather than distributing them. She spent her early career with the charity Scope, starting as a Midlands Community Fundraiser before moving on to co-ordinating international trekking and cycling events.

Larry Coltman

Dr Ally Duncan

Ally became a Trustee of The Shakespeare Hospice in January 2025, bringing with him a wealth of medical expertise and a strong commitment to compassionate care. He initially undertook his medical qualifications in Scotland, where he completed his studies and the majority of his medical training. After gaining significant experience in various medical settings north of the border, he relocated to the West Midlands to further specialise in Palliative Medicine. Ally now works locally as a Consultant in Palliative Medicine, with a particular interest in healthcare ethics and law, ensuring the highest standards of patient-centred care.

Fiona Frizzell

Fiona became a Trustee with The Shakespeare Hospice in 2023. She qualified as a nurse in the late 80s and worked in a variety of settings within the NHS and the private sector. She held many roles before becoming a Matron of a private hospital before leaving to set up her own training and development business. During this time, she worked with further education settings to design and deliver the Registered manager’s course. She joined the regulator the Care Quality Commission in 2005 as a part-time inspector and rose through the organisation to become a deputy chief inspector in the hospital’s directorate.

Richard Goodall

Richard joined The Shakespeare Hospice as a Trustee in 2023. He is a retired Chartered Surveyor and Fellow of the RICS (Royal Institution of Chartered Surveyors). He has spent the past 40 years in private practice both in London and Birmingham. He has provided professional Commercial Property advice to several UK and Overseas Institutions, Pension Funds and Insurance Companies, UK Property companies and High Net Worth individuals on Property Portfolio Strategy, as well as acquisitions and disposals. He has also been a trustee of the Stratford Historic Buildings Trust Charity since 2016.

Nicola Gotrel

Nicola is a recently retired Physiotherapist who joined the board in December 2021. Nicola qualified as Physiotherapist from Birmingham University in 1994. She has spent 27 years working in the NHS, specialising in Neurology and Rehabilitation with Therapy team lead roles in Neurosciences and Acute Stroke, and a year as Inpatient Therapy Head of Service at UHCW NHS Trust. Her final five years were with SWFT as Physiotherapy Team Lead for the Community Hospitals in Stratford and Shipston-on-Stour.

Dr Richard Lambert

Richard joined as a trustee in June 2023. He trained at Birmingham University and after briefly considering a career in Paediatrics, he has been a General Practitioner in Alcester since 1998. As well as providing medical services Richard spent nearly two decades in medical leadership roles with Primary Care Trusts and Clinical Commissioning Groups with a particular interest in Clinical Governance and Prescribing.

Peter Mayes

Pete joined as a trustee in 2024. He is a Fellow of the Institute of Actuaries and has held Chief Actuary roles at large UK life insurance companies during his 30 years' experience in the sector and includes Board experience from being an Executive Director in the private sector. Pete brings financial, risk management, regulatory control and governance experience from the heavily regulated financial services sector along with a passion for doing the "right thing" for customers. 

Amanda Pinks

Amanda joined as a trustee in March 2025. She is a Registered Nurse with over 13 years of community healthcare experience in Coventry and Warwickshire. She currently works as Quality Matron for South Warwickshire NHS Foundation Trust. Amanda's extensive experience in community nursing has equipped them with the skills to deliver high-quality care in diverse settings, from home visits to collaborative work within multi-disciplinary teams. Throughout her career, Amanda has developed a deep commitment to providing exceptional care to patients in the community, ensuring that they receive the highest standard of treatment and support.

Kate Rolfe

Kate joined The Shakespeare Hospice as a Trustee in November 2024. With extensive experience in public service, Kate is a Town and District Councillor representing Tiddington Ward and a County Councillor representing Stratford South. Her professional background includes a successful career at the BBC, working in estate agency, and running her own business. Kate has also served as Mayor of Stratford-upon-Avon on two occasions, from 2019–2020 and 2023–2024, showcasing her commitment to civic leadership and her dedication to the local community.

Ross Taylor

Ross joined as a Trustee in August 2021.  He is Director for a division of the global IT Services company DXC Technology. Since graduating in Physics at the University of Bristol, his entire career has been in information technology in the U.K. and overseas, starting in the health service in North Bristol.  He went on to work in the power and gas sector for E.ON before joining HP which later formed DXC.  Ross brings strategy and leadership experience across technology, customer experience, sales, business operations, HR and finance.

Anita Watson

Anita became a Trustee of the Shakespeare Hospice in 2023. Anita is the Commercial and Operations Director for a global insurance broker and has over 35 years experience in the general insurance industry, in both insurance company and broker sectors. Anita is a Fellow for the Chartered Insurance Institute (FCII) and MBA qualified. She has experience in defining and embedding strategic propositions, effective acquisition integration, governance and regulatory control, offshoring  and implementation of IT strategy.