The Shakespeare Hospice has today launched a new retail campaign, Shop Where It Matters, designed to inspire local residents to support its Hospice shops across south Warwickshire during the busy festive period.
At a time when many shoppers are turning to online resale platforms, the campaign aims to highlight the unique value of shopping locally: great prices, sustainable gifting, and the knowledge that every purchase directly supports hospice care for patients and families across South Warwickshire.
Running across the Hospice’s network of seven retail shops, Shop Where It Matters highlights the real impact of each sale. Whether it’s clothing, books, furniture, or homeware, every item bought in-store helps fund vital Hospice services, including Hospice at Home, Children and Family Support Services and Therapy Services.
Becky Fuller, Retail Operations Manager at The Shakespeare Hospice, said:
“Christmas is such an important time for our shops. Every year, we see people rediscover the joy of choosing gifts in person, finding something with real character, and knowing their purchase will help someone locally. Shop Where It Matters reminds us that our high streets, our community, and our Hospice all benefit when people shop close to home.”
The campaign also features a series of new visuals connecting purchases made in-store with the care provided by the Hospice’s clinical teams. These images will appear on the Hospice’s social media channels in the run-up to Christmas.
Members of the public are encouraged to visit their nearest shop to explore festive stock, donate pre-loved items, and support the campaign by sharing their finds online using #ShopWhereItMatters.
Find your nearest shop
We have seven high street shops located throughout South Warwickshire, plus an online shop.
